How can design focus on one's own identity, without neglecting what is external or different?

For example, the awareness of biases, discriminations and privileges, the capability to learn from everyone and everywhere, or the recognition of the complexity of the intersection of the different aspects of a person's social and political identities?


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SLÄNGER

The Slang Calendar of Estonian Language

TEAM

Ljubov Terukova

CONTEXT

Bachelor Degree

Final Thesis

2024

PROFESSORS

Ott Kagovere

Alexandra Margetic

Estonian Academy of Arts, Faculty of Design, Tallinn, Estonia

Language is not defined by a set of rules. The expression “distortion of language” loses its meaning, because language is alive, metaphorical and fragile, it can react quickly to environmental changes and becoming the best means of communication. Nonetheless, the lack of a common understanding of language can lead to a feeling of alienation and disconnection. Within this context, Slänger started out of a desire to clarify slang, but also to effectively introduce it to a larger audience. To achieve this goal, it introduces modern Estonian slang in a calendar format that promotes learning new words – one word a week and space to reflect. The form of the calendar removes the formalities of a classic dictionary and provides visual support for the humour and playfulness of slang. Without diving deep into the history, rules nor definitions, Slänger encourages us to communicate through finding common ground.

Catalogue

Fabbrica del Vapore