How can design address the need for compliance with rules while encouraging resistance to foster their evolution?
For example, the management of power dynamics, the respect of authority or the conformity to standards, the top-down and bottom-up forces?
Partito del Pomodoro
Italy's Freshest Political Party
TEAM
Caterina di Noia
Luna Macelloni
Martina Stucchi
Mauro Van Reusel
Giada Vercesi
Alexandra Zotica
CONTEXT
BSc Communication Design
Final Synthesis Design Studio - Sect. 1
2023/2024
PROFESSORS
Francesco Guida
Pietro Buffa
Alessandro Masserdotti
Giacomo Scandolara
Politecnico di Milano, School of Design, Milan, Italy
Partito del Pomodoro, or PdP, is a nationalist party that idolizes the tomato as a symbol of Italian cuisine and tradition, with the goal of promoting exploitation. Led by the charismatic tomato-leader Pomì, the PdP spreads its ideology through the R.O.S.S.A., a device that allows its supporters, known as “pummaroli,” to visualize the changes the party seeks to implement. Through irony, Partito del Pomodoro wants to serve as a powerful tool to oppose the status quo and signal dissent by highlighting the absurdity of certain ideologies.
