How can design contribute to the development of both material and spiritual wellbeing and sustainability?
For example, the relation between materialistic and spiritual fulfillment, physical and mental practices and skills, ownership and access, or between sustainability and wealth?
Apuá
Changing the Climate of Play
TEAM
Ana Clara Pasqua Paulino
Maryanne Cerqueira
Keyske Higa
João Vitor de Sá
Gabriel Codognato
CONTEXT
Bachelor's Degree
2024
PROFESSORS
Denise Dantas
Sara Goldchmit
Apuá is a toy brand that fosters environmental empathy through play, inspiring future generations to protect the Earth. Apuá's Save the Penguin toy demonstrates the power of design to address urgent global challenges, such as climate change, engaging kids through the universal language of play. By focusing on children, it fosters the development of the next generation of climate and environmental stewards, cultivating empathy, curiosity, and confidence to imagine and create a more sustainable future.
